“In the out-of-home advertising industry, scrolling billboard displays are the most effective form available, boosting product and name recognition fifteen times greater than anything else available!”
-The European Outdoor Advertising Association, Zurich, Switzerland

“Our study measured consumer awareness and sales between static billboards, billboards utilizing scrolling motion and lighting, and no billboards. 43% of the respondents recalled the static billboards. However, 94% of the respondents recalled the scrolling lit billboards, but in addition, 80% recalled the specific advertisement. Of even greater importance, static billboards resulted in an increase of sales of 54%, but lit scrolling billboards resulted in an increase of sales of 107%!”
- Product Acceptance and Research, Inc. Washington, D.C.