Hyper-Local Advertising at 30 MPH: How Dynamic Geo-Targeting Works

Imagine running an ad for your downtown coffee shop, but having it displayed 10 miles out in the suburbs at 8:00 PM. It's a complete waste of your marketing budget. Context is everything in advertising, and location is the ultimate context.

Through Brands In Motion, advertisers can leverage Dynamic Creative Optimization (DCO) tied to real-time vehicle telemetry to achieve hyper-local, hyper-relevant ad delivery.

How it Works in Practice

Because our screens are mounted on autonomous vehicles, we know exactly where the screen is at all times. We allow advertisers to geofence specific neighborhoods, zip codes, or even individual city blocks.

The Coffee Shop Example: You can set a rule that your ad only plays when the Robotaxi is within a 3-block radius of your cafe, and only between the hours of 6:00 AM and 10:00 AM.

The Retail Halo: A national retail chain can trigger ads highlighting a specific store location only when the vehicle drives past a competitor's location.

This means you never pay for wasted impressions. Your brand's message is delivered at the exact right place, at the exact right time, to the exact right audience.